Your LinkedIn Profile Called: It Wants a Glow Up

Hi

You know what they say about summer – it's all about the grill and chill. But while everyone else is flipping burgers, I've decided to flip the script on my sad, neglected LinkedIn profile.

Let's be honest, we've all been there. That profile photo from five years ago. That job description that doesn't quite capture what you do anymore. That summary that's about as exciting as watching paint dry. Sound familiar?

Well, consider this newsletter your friendly wake-up call—and mine! Summer may be the season of relaxation, but it's also the perfect time for reinvention.

So if you're ready to join me and transform your LinkedIn presence from meh to marvellous, you're in the right place. Let's make this the summer of LinkedIn love!

Your LinkedIn Profile: Your Digital Handshake

Remember when we used to judge people by their firm handshakes? Well, in 2024, your LinkedIn profile is doing all the heavy lifting. Here are some quick wins to make your profile pop:

Picture Perfect

Choose a profile pic that says "I'm approachable, but I also mean business."

• Here's how: Use a simple headshot against a plain background Face a window for natural lighting Smile genuinely (think 'meeting a client' smile, not 'passport photo' grimace)

• Pro Tip: Use a tool like Profile Pic Maker to remove the background, change colors, or replace the backdrop from a single photo. And if you want to learn more tips to creating a profile pic, check out my article 8 Killer LinkedIn Photo Tips To Get You Noticed.

Headline Hero

Ditch the boring job title. Your headline should encapsulate your value proposition.

For example, here's my headline: "Unlocking key account managers' potential to fuel explosive customer revenue and retention growth"

Try these headline hero formulas:

• [Action verb] + [Target audience] + [Benefit]

• [Your role] [What you do] for [who you do it for] to achieve [result]

• [Your specialty]: Helping [target audience] [achieve specific outcome]

Keyword Ninja

Sprinkle relevant keywords throughout your profile. It's makes it easier for recruiters to find you and showcases relevant skills. Here are a dozen keywords/phrases for sales/key account managers:

1. Strategic account management

2. Revenue growth

3. Customer retention

4. Relationship building

5. Sales pipeline development

6. Contract negotiation

7. Solution selling

8. B2B sales

9. Customer success

10. Performance metrics

11. Sales forecasting

12. Cross-functional leadership

Summary Storyteller

Turn your 'About' section into a mini-movie trailer of your professional life. Here's a simple story framework for key account managers:

1. Hook: Start with an intriguing statement or question

2. Problem: Describe a common challenge in your industry

3. Solution: How you address this challenge

4. Results: The outcomes you've achieved

5. Call-to-Action: What you want profile visitors to do next

Your Invited: Join Our LinkedIn Profile Party!

Speaking of levelling up your LinkedIn game, I've got an exciting event you won't want to miss!

Are you ready to transform your LinkedIn profile from good to extraordinary? Join us tomorrow for our upcoming LinkedIn Profile Party!

• What: LinkedIn Profile Party - Elevate Your LinkedIn Game with ChatGPT

• When: Tuesday August 6th, 4pm BST / 8am PT / 11am ET / 5pm CET

• Where: Virtual Event

• How: Register here

This isn't your average webinar. It's a hands-on, interactive session where you'll:

• Profile Optimization Techniques for Job Seekers: Discover how to craft a compelling LinkedIn profile that catches the eye of recruiters.

• Profile Optimization Techniques for Thought Leaders: Learn how to position yourself as an authority and thought leader in your industry.

• Live Demonstrations: Watch as we perform live LinkedIn profile optimizations, including my own profile, showing you exactly how to implement these strategies.

• Access to Custom GPTs: Get access to custom GPTs tailored specifically for LinkedIn, designed to help you craft the perfect profile and content.

• Resource Guide: Receive a comprehensive resource guide with all the tips, tools, and strategies discussed during the webinar.

The Numbers Game (Because We All Love Stats)

Let's geek out on some LinkedIn stats for a sec:

• There are more than 1 billion members. That's a lot of potential connections!

• Video is now the fastest growing format on LinkedIn, with uploads up 34% year-over-year. It's time to embrace video. Capcut is a free video tool that I use that has everything you need to get started.

• 40% of monthly active users check LinkedIn daily. Your consistency in posting matters!

What does this mean for you?

Post regularly, make it visual, and remember that your ideal customer is probably scrolling LinkedIn right now.

Your Action Plan for This Week

1. Update headline: Spend 10 minutes crafting a headline that showcases your value proposition.

2. Content challenge: Share one insightful post or article. Stuck for ideas? Post about a recent challenge you overcame and how. Check out my posts if you want some inspiration.

3. Reach out: Identify three potential leads and send them personalized connection requests.

4. Engage: Comment thoughtfully on five posts from your network or industry leaders.

Remember, Rome wasn't built in a day, and neither is your LinkedIn presence. But with these steps, you're well on your way to becoming a LinkedIn legend.

That's all for this week, Heroes!

Until next time,

P.S. When you're ready, here are some ways I can help you:

1. Join The KAM Club: Get access to unmatched training, open office hours, exclusive templates, and a community of experts.

2. Try KAM Fundamentals: My 6-week training journey to build trusted advisor relationships and boost client revenue.

3. Get Career Coaching: Whether you need interview prep, first 90-day support, or help at any career stage, I offer tailored coaching programs.

4. KAM Training and Consulting Advice: If you could like to discuss key account management training programs, consulting projects and group coaching, book a 1:1 discovery call and let’s talk

5. Sponsor the Newsletter: If you like the newsletter and thought your product might be a good fit for my audience, learn more about how to feature in the newsletter.