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You’re Not Imagining It—This Is Why Internal Work Feels So Hard

When chasing internal teams becomes your full-time job, something has to change

Hi

Ever feel like your real job isn't managing clients—it's managing internal chaos? You’re chasing finance for sign-off, operations for updates, legal for contracts… meanwhile, your client’s waiting and your inbox is exploding.

You meant well, but somehow you’re doing everyone’s job but your own. Sound familiar? Let’s fix that.

This week:

💡 How to get people to do their job—without chasing, begging, or escalating
🧠 Why understanding your clients’ personal goals might matter more than their KPIs
💫 A feel-good scroll break you need in your life this week

Let’s dive in. 👇

Feature: Sick of Doing Everyone Else’s Job But Your Own? Try This

🚨 Still chasing finance for approval, ops for updates, and legal for signatures—just to deliver what you promised your client?

You’re not imagining it. As a KAM, you’ve got all the responsibility, and zero authority. So when internal teams ghost your requests, it’s not personal—it’s systemic.

But here's the good news: you don’t need a promotion to get things moving. You need a strategy.

In my latest video, I walk you through how to build influence and get your colleagues to do their job—so you can finally do yours.

Key Takeaways from This Video:

  • Understand Why You’re Being Ignored → It’s not that your colleagues don’t care—they just don’t see why it matters to them.

  • Speak Their Language → Reframe your asks in a way that aligns with their priorities, not yours.

  • Build Internal Networks → Stop being “that guy who always needs something.” Start being someone people want to help.

  • Frame Your Requests Effectively → Use softer, collaborative language that invites input and keeps momentum.

  • Create Accountability Without Conflict → Set clear, specific expectations and follow up like a pro (without escalating).

💬 What’s your go-to tactic for getting internal buy-in? Hit reply and share it—I’d love to feature your tip next week!

Automatically create documentation with AI
The KAM Club Podcast: Behind Every Business Decision Is a Person

The KAM Club Podcast: Behind Every Business Decision Is a Person

Ever walked out of a client meeting thinking, "Did I miss something?" You covered the business case, the numbers made sense, but something didn’t quite land. Maybe that’s because you were talking to a company—when what you really needed was to connect with a person.

This week’s episode digs into the personal goals that shape how clients make decisions. From career ambitions to anxiety about risk, we unpack what’s really going on behind the brief—and how you can adapt your approach without getting too personal, too soon.

Key Takeaways from This Episode:

  • Business goals aren’t the full picture—personal motivations often influence the final decision.

  • Knowing what drives your client makes your support more relevant, helpful, and sticky.

  • Not all personal goals are positive—learn how to spot misalignment before it derails your partnership.

🔗 Listen Now | 🎧 Available on Apple Podcasts & Spotify

💬 Have you ever uncovered a personal goal that completely shifted your strategy? Hit reply—I’d love to hear how it played out.

People don’t ignore you because they’re bad at their jobs. They ignore you because you haven’t made it matter to them.

Things to Think About

A few insights that caught my eye this week—worth a read, a rethink, or a refresh to your strategy.

Gartner’s Strategic Virtual Selling Framework → Yes, it’s from 2021—but still ridiculously useful. Packed with practical tips for virtual and hybrid selling, including how to mix asynchronous and synchronous communication like a pro.
👉 Don’t miss page 6 for a pre-call prep goldmine—short- and long-term actions for better virtual meetings.

Navigating the Evolving Landscape of B2B Sales: 2025 Edition → I gave Google Gemini’s new deep-research tool a spin—and wow. It pulled insights from 30+ sources in seconds and delivered a compelling view of what’s ahead in sales.
📖 You can read the report and listen to the accompanying audio deep dive here. Worth your time.

The Conflict Resolution Playbook → Found this while researching for this week’s video—and it’s brilliant. Super practical, with exercises, templates, and insights for navigating workplace (and personal) conflict.
🧩 Especially loved the section on preventing conflict and letting go of resentment—game-changing stuff.

My Power-Up of the Week: The Good News Girl

The news has been a lot lately—and doom scrolling doesn’t help. This week’s power-up is @thatgoodnewsgirl, an Instagram account that shares short, joyful stories that restore a bit of faith in humanity.

Like Mouse, the “meownager” at a Pennsylvania bookstore who's helped foster over 250 cats. 🐾 It’s a daily reminder that good things are happening—and it always makes me smile.

Give her a follow and let me know if it lifts your scroll too.

That’s a wrap for this week!

If you’ve been stuck doing everyone else’s job just but your own—I hope this week’s feature gives you a few tools (and maybe a little validation).

💬 Tried one of the influence strategies from the video? Or uncovered a personal goal that changed how you worked with a client? Hit reply—I’d love to hear your story.

Until next time, stay Account Minded.

✌️ Warwick

Warwick Brown - Founder at The KAM Coach

Warwick Brown
Founder @ The KAM Coach

P.S. When you're ready, here’s how I can help:

📚 Join The KAM Club – Exclusive training, templates & coaching → Learn more
🎤 Book me for a workshop – Let’s train your team → Get in touch
📢 Sponsor the newsletter – Get in front of key account managers → See options

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